The Alternative Consumer

This blog focuses on environmental issues, and healthy lifestyle choices -- new products and service options for your self, your friends, family and home. It's all about making smart choices, and living well!

Monday, December 11, 2006

Yoga, Tribe and Culture

Little Guru, a line of socially conscious tees for boys and girls, are made from organic cotton with eco-friendly, low-impact dyes that are gentle on the skin. Yoga, Tribe and Culture and YouthAIDS ( have joined forces to spread the message of HIV/AIDS awareness to the world’s youth population. With the artistic talents of founder-designers James Wvinner and Carmena Su, Yoga, Tribe and Culture offers a limited edition organic cotton tank top to promote YouthAID's 'Off the Mat, Into World' program. 35% of the sale of each tank top is donated to YouthAIDS.

All of YTC's manufacturing, production and labor are done in the USA; everything is 100% fair trade, and they're diligently working to make the move to 100% organic cotton.

YTC collaborates with yoga studio biggies Yoga Works, Jiva Mukti and Exhale Spa to create custom designs for their studios and special events, and designed the tank tees for Michael Franti’s Power to the Peaceful concert held earlier this year in Golden Gate Park in San Francisco.

The full line of men’s, women’s and children’s wear is available online at Or checkout the list of retail and yoga studio outlets posted on their site. Kid's tees $30; adult's tees $40; look for the 10% discount for first-time, online buyers. /m


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