Ford's Alternative Media Drive
One of America's oldest auto manufacturers has given the green light to "blog marketing"...As the 100-year old company attempts to turn the company around, it gives bloggers a new twist...a video mini-doc is posted once-a-week, providing viewers an inside glimpse at what I call "Challenges Confronting the Ford Suits." Visit their well-designed blog, fordboldmoves.com and read about Ford's new shade of green as they hitch-up with BP, in the article from 7/26/06 "Ford and Sustainability: the Future of Corporate America."
Overall, I'm wondering if this use of blogs is a positive or negative. Is Ford finally getting in touch with consumers? Through Ford's marketing vehicle, will we consumers have the ability to influence those who are driving our economy?
/m
posted by Galli Galli Sim Sim @ 2:37 PM
2 Comments:
I checked out their site and I'm wondering the same thing myself! Although I admit to some skepticism about it, I do think that ultimately it's a good thing -- comments are enabled on their blog posts, and anybody (not just their customers) is invited to enter into the discussion. Which is good, because we all are impacted by the decisions that big auto manufacturers make.
I think that it's rather brilliant of Ford to utilize the interactivity of the blog world as a marketing component. Altho the company "is hurting," this seems an ingenious way to get in touch with car buyers. Hopefully "the collective voice" will be heard. If Ford really takes their comment base seriously, and alters its manufacturing and design practices, it should be a positive for the blogosphere, and we the people...
Thanks for commenting.
m
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