The Alternative Consumer

This blog focuses on environmental issues, and healthy lifestyle choices -- new products and service options for your self, your friends, family and home. It's all about making smart choices, and living well!

Thursday, October 12, 2006

Alec Baldwin, the Oven King

Did anyone catch the debut of 30 Rock last night? The series stars, among others, Alec Baldwin & Tina Fey, of Saturday Night Live fame. Fey wrote the funny, sharp script; and Baldwin did a bang-up job of acting.

When Baldwin's character, Jack, is introduced -- he boasts of how his rise up the corporate ladder as the new Vice President of East Coast Television and Microwave Oven Programming is due to his ultra-effective hyping of the Trivection Oven that can cook a 22 pound turkey in only 2 hours. Funny stuff.

Cut to tv commercial. Commercial hypes a real Trivection Oven by GE -- that cooks a 22 pound bird in only 2 hours.

GE owns NBC, which produces the new series, 30 Rock. So I'm thinking -- wow, Baldwin's Jack delivers real big hype for GE's new oven right in the context of the show, and then it's followed by a real, full-blown tv commercial for it...although it was beyond plain old, blatant product placement, which is usually so offensive -- I was struck by how it seemed so well done -- very clever, funny and effective.

So I was curious about the "back story" of the script development -- was this placement of the Trivection Oven a contrived, corporate move on GE's part, or the result of Tina Fey's organic, creative writing process? Tina serves up the dish here. /m


Blogger bozette said...

thank you for renting to me this week.

8:57 AM  

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