The Alternative Consumer

This blog focuses on environmental issues, and healthy lifestyle choices -- new products and service options for your self, your friends, family and home. It's all about making smart choices, and living well!

Thursday, August 17, 2006

Reading and Tea Leaves

I don’t drink coffee so it’s rare that I find myself in a Starbucks -- unless of course I’m looking for a boost from a chai tea latte by Tazo who brews this yummy concoction from organically grown black tea, ginger root, cinnamon, black pepper, cardamom, cloves and star anise. But more importantly, on my last visit there I stumbled on Jumpstart’s Read for the Record, a national campaign to connect adults and children through the power of books.

On August 24th Jumpstart will host the largest shared reading experience ever when thousands of adults and young children will gather to read The Little Engine That Could in major public venues, including Starbucks which sponsors the event and will open many of its locations for reading groups that day. Truly a labor of love, companies like Penguin Publishing and Pearson Printing have teamed up to provide gratis the very special edition of The Little Engine That Could that shares important tips with parents for making the most of reading time with young children.

When you buy the book, available August 1st- 28th at Starbucks, 100% of the proceeds will benefit the many children who enter our schools without the skills they need to succeed. Join in the fun by learning more at www.readfortherecord.org. Your help will protect and preserve one of our greatest natural resources…our children. /jb

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