The Alternative Consumer

This blog focuses on environmental issues, and healthy lifestyle choices -- new products and service options for your self, your friends, family and home. It's all about making smart choices, and living well!

Tuesday, April 11, 2006

Spring Fashion Forward

Bono's wife has made a name for herself helping underdeveloped areas -- especially Africa, India and South America -- by establishing local manufacturing as well as fair trade opportunities. Ali Hewson has teamed up with NY designer Rogan Gregory (of boutique jeans fame) to promote conscious consumerism.

Edun Apparel makes sure that their workers receive fair wages and that they're treated humanely. Hewson and Gregory have created a successful, for-profit business model and are hoping others will want to replicate their efforts, to encourage re-investment in the work force of the developing world. Edun's fair trade merch is sold in the US in places like Barneys and Saks. Their mens and women's collections can also be found on the Emerald Isle at Brown Thomas.


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